Description
Pirelli Alpina sole sign, enamelled, 1950s, produced by Smalterie Lombarde. Very artistic design, which makes it almost a piece of contemporary art rather than a simple advertisement. To further characterize the sign, in the corner you can see the imprint of the sole, which was made with gold leaf technique, a sign of the great value of the advertisement in question. It measures approximately 40x40cm.
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